Coca Cola Tale of Contour
Coca-Cola is celebrating 100 years of the Coca Cola bottle with a series of 14 television and digital films. “Tale of Contour”, from Ogilvy France, tells the epic tale of the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, captivating the boy’s imagination. It is through this journey that the bottle obtains its unique features – its iconic curves, its flutes and red ribbon – and gets filled with icy-cold Coca-Cola as it ends its ride back in the hands of the refreshed older brother.
The Coca Cola Tale of Contour ad was developed at Ogilvy France, Paris, by agency general director Philip Heimann, executive creative director Baptist Clinet, creative director Nicolas Lautier, copywriter Olivier Le Lostec, art director Clara Noguier, strategic director Hadi Zabad, agency producer Olivier Mordacq, post producer Evelyne Callot, business director Ben Messiaen, account supervisor Isabel Schnell and account executive Nicolas Boivin.
Filming was shot by director Jon Saunders via Passion Pictures, Paris, with executive producer Marc Bodin Joyeux, director of photography Stéphane Vallée, animation director Against All Odds, line producer Chystelle Mallet, animation producer Emilie Walmsley.