Cartier The Proposal
French jewellery company Cartier is running a Valentines Day advertising campaign, The Proposal, tying together three love stories set in Paris. The iconic Cartier jewellery box appears in three romantic proposals, at the Musée Rodin, in the lift lift at the Philharmonic Concert Hall, and at Charles de Gaulle Airport. The campaign is online at cartier.com/proposal where viewers can explore the jewellery associated with the films.
A young couple (Oisin Stack and Ana Girardot) sort out their love life in the lift. A couple (Christa Theret and Pierre Perrier) engage in a treasure hunt in the gardens of the Musée Rodin, with the prize found in front of the famous Thinker sculpture. A husband and wife (Nicolas Bridet and Anne Charrier) face a six month separation at the airport departure gate.
Cartier The Proposal was developed by French screenwriter Olivier Lecot.
Music was by Robin Foster. Sound production was by Schmooze.