Carling Black Horse Directors Cut
Champion men deserve Champion beer. Carling in South Africa has launched “Black Horse”, a television commercial celebrating the Champion men who take action rather than sitting on the sidelines. The ad features a man taking immediate action when a problem presents itself – using physical strength and mental skill. He immediately gets involved when an anxious horse escapes and runs wild in the city, ensuring not only the safety of other people but also that of the horse, bravely taking action when no one else would. We’ve featured here the Director’s Cut.
The Carling Black Horse campaign was developed at Ogilvy South Africa Cape Town by executive creative director Tseliso Rangaka, creative director Jacques Massardo, art director Prabashan Pather, copywriter Jacques Massardo, agency producer Anthea Beylis.
Visual effects were produced at Searle Street Post by lead Flame artist Theuns van Rensburg, VFX artist Graeme Armstrong, VFX artist Charmaine Greyling from Upstairs Post, VFX supervisor Heino Henning, VFX producer Jo van Zyl. Rotoscoping was done at Prasad Corporation, lead colourist Craig Simonetti and colourist David Grant.