Carling Black Horse Directors Cut

Champion men deserve Champion beer. Carling in South Africa has launched “Black Horse”, a television commercial celebrating the Champion men who take action rather than sitting on the sidelines. The ad features a man taking immediate action when a problem presents itself – using physical strength and mental skill. He immediately gets involved when an anxious horse escapes and runs wild in the city, ensuring not only the safety of other people but also that of the horse, bravely taking action when no one else would. We’ve featured here the Director’s Cut.

Carling Black Horse

Carling Black Horse Credits

The Carling Black Horse campaign was developed at Ogilvy South Africa Cape Town by executive creative director Tseliso Rangaka, creative director Jacques Massardo, art director Prabashan Pather, copywriter Jacques Massardo, agency producer Anthea Beylis.

Filming was shot by director Keith Rose via Velocity Films with producer Shannon Gloyne.

Editor was Ricky Boyd at Deliverance.

Visual effects were produced at Searle Street Post by lead Flame artist Theuns van Rensburg, VFX artist Graeme Armstrong, VFX artist Charmaine Greyling from Upstairs Post, VFX supervisor Heino Henning, VFX producer Jo van Zyl. Rotoscoping was done at Prasad Corporation, lead colourist Craig Simonetti and colourist David Grant.

Sound was designed and mixed at Freqncy by Dave Harris. Music was produced at Mad Planet by composers Nicholas Wright and Matt Gooderson.