CanalSat Battle Ends Waiting
CanalSat is running “Battle”, a commercial promoting the end of waiting for American television series to arrive in France. The French audience usually has to wait for six months to a year for a series to come out on TV after their launch in the US. Now, however, Canal Sat will broadcast 27 series on French TV, at the same time as they come out in the US. “Battle” pictures a warrior trapped in the middle of an epic American drama series that goes into slow motion as it waits to come out in France. After watching seasons change around him while he swings his morning star, the warrior decides he’s had enough. The ad announces the French launch of Season 5 of Game of Thrones on Canal Sat, simultaneously as it comes out in the US.
The CanalSat Battle ad was developed at BETC Paris by executive creative director Stéphane Xiberras, art director Eric Astorgue, copywriter Jean-Christophe Royer, agency producers David Green and David Brakha, agency management Christophe Neyret, Mathiew Laugier and Mathilde Lançon working with Canal+ marketing director Anne Laine.