Canal+ Best Friend
French broadcaster CANAL+ has brought in a wild boar as the star in the 2015 Christmas advertising campaign. “Le Phacochère” features Trevor, a warthog with aspirations of being his owner’s best friend, living the life of an enthusiastic pet dog. By the end of the commercial we’re ready for the point of it all. Last Christmas this couple would have been better off getting a subscription for CANAL+.
The Canal+ Best Friend Christmas ad was developed at BETC Paris by executive creative director Stéphane Xiberras, creative director Olivier Apers, art director Marie-Eve Schoettl, copywriter David Soussan, agency producer Isabelle Menard, and agency management team Bertille Toledano, Guillaume Espinet, Christophe Neyret, Elsa Magadoux, Mathieu Laugier, Mathilde Lancon, and Jérémy Taffin, working with Canal+ marketing team Julien Verley, Guillaume Boutin, Audrey Brugère, Anne Laine, Jordane De Villeret, Elise Lacroix, and Coline André.
Filming was shot by director Joachim Back via Control Films.
Post production was done at Mikros Image by producer Fabrice Damolini, VFX studio head Benoit Holl, VFX producer Charlotte Brisebarre, VFX supervisor William Ho, Flame supervisor Laurent Creusot.
Sound was produced at Schmooze.