Budweiser Lost Dog is Found
Anheuser-Busch has released “Lost Dog”, a commercial designed for broadcast during the 2015 Super Bowl. The commercial revisits the Clydesdale trainer, played by Don Jeanes, featured in “Brotherhood” (2013) and “Puppy Love” (2014). In the lead up to the Super Bowl, the Budweiser brand launched a nationwide initiative to find the missing puppy. Consumers 21 and older can help in the search for a chance to win tickets to the Super Bowl by using the hashtag – #BestBuds on Twitter. The commercial, now online, shows the trainer’s puppy dog braving traffic and wild animals to be reunited with his best buds.
The Budweiser Lost Dog campaign was developed at Anomaly, New York, by chief creative officer Mike Byrne, executive creative director Eric Segal, associate creative directors Mark Sarosi and Johnny Dantonio, director of broadcast production Andrew Loevenguth, senior producer Amy Bonin, interactive producer Aubrey Dean Rutter, business affairs director Annemarie Cullen, account director Alex Ames and account supervisor Libby Wicks, account director Megan Ermitage, account supervisor Sharon Byer, account executive Regina Cardenas, working with global Budweiser brand strategy & innovation planner Laura Rowan, InBev managing director Brent Rivard, global business director Jimmy Euwer.
Editorial was done by Whitehouse Post editor Rick Lawley with assistant editor Alejandro Villagran, executive producer Lauren Hertzberg and senior producer Melanie Klein.
Finishing was done at The Mill by colourist Fergus McCall, producer Mandy Harris, lead 2D artist Anne Trotman, assistant 2D artist Krissy Nordella.
Sound was mixed at AudioEngine by senior sound mixer and sound designer Tom Goldblatt, assistant sound mixer Cathleen Conte.
Music is “I’m Gonna Be (500 Miles)”. performed by Sleeping At Last. “I’m Gonna Be (500 Miles)” by Charles Stobo Reid & Craig Morris Reid; Zoo Music LTD. (PRS), all rights administered by Warner/Chappell Music LTD.
Eight puppies, seven females and one male, are featured in the spot, all of which were just 11-12½ weeks old at the time of filming. Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for the ad, which was shot at a ranch outside Santa Barbara, Calif., in early December. Actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time. Don is originally from Houston and now lives in Los Angeles.