British Institutes for Rusty English

British Institutes Italy is running a print and outdoor advertising campaign featuring London landscapes with a rusty finish, promoting courses in English language proficiency. Big Ben, the Tower Bridge and the London Eye all feature in the campaign, with the tag line, “Il tuo inglese รจ arrugginito?” (Is your English a bit rusty?). British Institutes is one of the biggest English teaching organisations in Europe, with over 200 schools.

British Institute rusty Big Ben

British Institute rusty Tower Bridge

British Institute rusty London Eye

British Institute rusty Big Ben

Credits

OFG Adv, Milan, by creative director/copywriter/art director Fabio Maurizio Anzani, art director Gianluca Medaglia, and illustrator/retoucher Leonardo Dentico.