BGH Chase Downloading Drama
BGH is promoting the new 4G/LTE line of Joy smartphones with “The Chase”, a commercial featuring vivid downloading drama scenarios. When people watch videos on their cell phones, they can become caught up in looking at the download bar rather than the video itself. They are anxious, waiting for that moment when the red “play” bar catches up to the grey “download” bar. Because when that happens, they know the entertainment is over. Shot in slow motion, the Chase shows a pitchfork-wielding mob, a speeding train, rugby players and mechanical bees, all in red, chasing their grey quarry. With the new BGH 4G/LTE Smartphone ‘Downloading shouldn’t be a drama’. The promotional hashtag: #DownloadingShouldntBeADrama
The BGH Chase campaign was developed at Del Campo Saatchi & Saatchi Buenos Aires by executive creative directors Ariel Serkin, Juan Pablo Lufrano and Rafael Santamarina, creative directors Agustín Suarez and Sebastián Duccoli, copywriter Juan Seillant, art director Javier Agena Goya, senior art directors Fernando Lanuza and Diego Urbano, head of art Mariano Espagnol, executive producer Adrian Aspani, producers Felipe Calviño and Julia Calabria, account director Ana Bogni, account supervisor Manuela Sorzana.
Filming was shot by director Jonathan Gurvit via Primo Buenos Aires with executive producer Alejandro Di Michele, producer Victoria Piantini, director of photography Leandro Filloy, art director Rafa Olarra, stylist Abril Bellati and post production coordinator Sebas Lopez.
Post production was done at La Posta by executive producer Pablo Tufaro, producer Lucia Ortega, CGI director Nicolas Cantarelli, CGI artists Martin Peralta and Cesar Salvatierra, composite director Damian Brillantino, composition team Cristian Bopp, Pablo Maiese and Diego Dzisiuk, simulation artist Matias De Rose.