BFF 3000 Miles from Hollywood
“3,000 Miles from Hollywood” is the tagline for the 2015 Brooklyn Film Festival (BFF) campaign is a staunch declaration that Brooklyn and its movie-making style are both physically and philosophically as far away from Hollywood as it gets. The TV, print and social media campaign illustrates comical situational comparisons using worn-out Hollywood clichés to prove that Brooklyn is a categorically different place. The campaign encourages people to recognize the difference between making a challenging independent picture and making just another movie. Rather than showcasing the big budget, blockbuster-style films of Hollywood, BFF is a celebration of the creativity, craft and ingenuity of independent films.
Through a series of nine animated videos, three of which will air on local TV ahead of the Festival, the distance between Hollywood and Brooklyn is made clear. In one film, we see the classic love triangle scenario as it’s played out in most Hollywood films, juxtaposed with a dramatic cheating scandal as it would only happen in Brooklyn. In another, a Hollywood cinematographer films comfortably on an expensive camera rig through a crowded movie set, while a Brooklyn cinematographer is seen filming on his smartphone while skateboarding through the neighborhood.
The BFF 3000 Miles from Hollywood campaign was developed at TBWA\Chiat\Day New York by executive creative director Matt Ian, creative director Deniz Marlali, associate creative director/copywriter Steve Skibba, animator/illustrator Seokmin Hong, print designer Sarah Romanoff, executive producer Chad Hopenwasser, director of digital and content strategy Aki Spicer, account director Ed Rogers, strategist Damasia Merbilhaa, social media team Ryan Jin and Kiyotaka Sumiyoshi.
Original music was produced at Elias Arts by sound designer Eric Ronick and composer Roman Zeitlin.