Bathstore Blue Duck

bathstore, a UK bathroom retailer, has launched “Bathrooms Matter”, an integrated advertising campaign featuring the brand’s iconic blue duck. The blue rubber duck observes some big moments whilst in the bathroom, including kids playing in the tub (ship), a city slicker preparing for the most important clients of the day – his giggling children, a best man ahead of a wedding staring at his reflection as he practices his jokes, and the celebrations that follow a woman finding out she’s pregnant. The film finishes with the new endline ‘Bathrooms matter. Visit the experts.’

Bathstore Blue Duck

“There’s a room in your home where big things happen. A room for eureka moments, clarity with a head full of shampoo. A room where tubs become ships and bubbles become beards. A room where deliveries have been tweaked, pitches perfected, best man speeches well rehearsed. A room where city slickers meet their most important client of the day. A room where little tests are taken and big news is broken. A room that matters, bathrooms matter.”

Bathstore site with Blue Duck

The fully integrated brand campaign encompasses TV (60”, 30” cutdown and 10” sale and product ads), print, van liveries, digital and social activity. This will be supported with an integrated PR strategy that will build on this platform in the next 12 months.

Bathstore Twitter with Blue Duck

Credits

The Bathstore Blue Duck campaign was developed at Saatchi & Saatchi London by executive creative directors Rob Potts and Andy Jex, copywriters/art directors Gemma Phillips and Mark Slack, planner Paul Warwick, account director Katrina Bain, producer Marie Hughes and production assistant Georgie Hammond-Chambers.

Media was handled at Manning Gottlieb OMD by media planner Jennifer Hilliar.

Filming was shot by director Roman Valent via Saatchi & Saatchi London, with director of photography Jan Prahl.

Editor was Joe Myers at Final Cut.

Post production was done at Electric Theatre Collective. Audio post production was done at Factory Studios.