Barnes & Noble Lady Gaga & Tony Bennett
Barnes & Noble has launched a new advertising campaign, “You Never Know Who You’ll Meet at Barnes & Noble”, featuring singers Lady Gaga and Tony Bennett. Gaga and Bennett enter one of the company’s brick-and-mortar locations separately, and belt out their jazziest rendition of “Baby, It’s Cold Outside”. At the end, they coincidentally find each other in the store as a voiceover says, “You’ll never know who you’ll meet at Barnes & Noble.”
Barnes & Noble Lady Gaga & Tony Bennett Campaign
Amy Sacks, Co-creative Director at Roberts + Langer DDB, added: “This campaign is like a holiday card from Barnes & Noble to all of its customers. We hope that this little gift of a performance by these two incredibly talented artists will put a smile on people’s faces. We believe that the true warmth and the connection that Mr. Bennett and Lady Gaga share will be something viewers can feel.”
Barnes & Noble Lady Gaga & Tony Bennett Credits
The You’ll never know who you’ll meet campaign was developed in-house by Barnes & Noble chairman Leonard Reggio, creative director Glenn Kaplan, and produced at Roberts + Langer DDB by group creative director Amy Sacks. The campaign marks the continuation of the relationship between Roberts + Langer DDB and Barnes & Noble following last year’s “A Book Is a Gift Like No Other” holiday commercial.
Filming was shot by director Jonas Akerlund.