Barefoot Friendly Beaches

British wine brand Barefoot Wine has created a sand art installation on Morecambe Bay building awareness of a push to keep the UK’s beaches barefoot friendly. The sand art, photographed via drone camera technology, is connected with the eighth annual Barefoot Wine Beach Rescue Project which encourages people to take their part in cleaning local beaches.

Barefoot Friendly Beach

The 150m x 150m sand art, photographed via drone technology, is a call-to-arms encouraging the nation to join their community and take part in cleaning local beaches. Taking the team of five people a whopping 10 hours to complete, the sand drawing represents 1,625g of litter for each square metre – totalling 13,000 kilograms that has been collected over the past seven years. The hashtag #BarefootFriendly has been incorporated into the sand design, inspiring people to get involved with the environmental campaign on Twitter. Members of the public are invited to send images of their own beach SOS to @BarefootWineUK with the hashtag in a bid to get their own beach cleaned as part of the Barefoot Wine Beach Rescue Project.

Barefoot Friendly Beach

Barefoot Friendly Beach

Barefoot Friendly Beach

Barefoot Friendly Beach

Barefoot Friendly Beach

Barefoot Friendly Beach

The Barefoot Friendly Beaches campaign will be kicking off on 16th May 2015 in Edinburgh, and then travelling coast-to-coast to 6 separate UK locations throughout the summer. To reward volunteers for their hard work, life-size sandcastle bars made entirely of sand are being created at each of the chosen locations, complete with a Barefoot Wine drinks cabinet for the post-clean party. Standing at three metres tall, the Barefoot Wine sandcastles bars are sure to bring a refreshing close to the beach cleans.

Olga Senkina, Marketing Director EMEA at E&J Gallo, commented: “We are excited to unveil our giant sand art to the nation and encourage people to get involved in this year’s Barefoot Wine Beach Rescue Project. We know that social media is hugely important in the lives of our consumers so we wanted to tap into this trend with the hashtag #BarefootFriendly, encouraging people to upload their own SOS signals onto Twitter.

The project will run throughout the spring and summer in partnership with environmental charity, Surfers Against Sewage (SAS), who champion environmental causes such as the protection of the UK’s oceans, waves and beaches.

Filed under: Alcohol Advertising, Ambient

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