ASDA Because It’s Christmas

ASDA, the British supermarket chain, is connecting with the Christmas season this year with #BecauseItsChristmas, an upbeat advertising campaign. The opening commercial in the campaign shows the lengths people go to get into the festive spirit and uses real-life examples from a customer poll. Five second ads are supported by cinema and digital outdoor ads including giant 3D boards featuring antlers and Christmas trees in Leeds and Manchester. The ongoing digital campaign includes a series called “Dogs Do Christmas”. The ASDA Because Its Christmas campaign will include Star Wars tie in activity ahead of the opening of The Force Awakens in cinemas in December.

ASDA Christmas dogs

The first commercial, launched on November 1, showcases Sax, the debut single by Fleur East, who was the runner-up in the 2014 series of the singing competition and also appeared on the show as part of a group in 2005.

Two dogs, dressed in Christmas jumpers, spot each other from across a field and run to each other – much to the bemusement of their owners – as Celine Dion’s I’m Your Lady plays in the background.

ASDA Christmas dogs
ASDA Christmas snog
ASDA Christmas lights car
ASDA antlers on man
ASDA Pawgeous or Pugly on Facebook
ASDA #BecauseItsChristmas on Twitter


The Asda #becauseitschristmas campaign was developed at VCCP by executive creative director Mark Orbine, creative director Chris Willis, and agency producer Helen Brownlie.

Filming was shot by director Neil Gorringe via Moxie Pictures with producer Jessica Ensor, executive producer Dawn Laren and director of photography Tom Townend.

Editor was Quin Williams at TenThree.

Post production was done at The Mill by producer Clare Melia, shoot supervisor Pete Smith, 2D Lead Artist Gareth Brannan, 2D artists Ahmed El-Azma, Siro Valente, Gavin Marler, matte painter Victoria Canfora, motion graphics artist Ashley Tyas and colourist James Bamford.

Music was supervised by David Bass at Platinum Rye.