Apple Watch Films
Apple is running a series of six short commercials promoting the Apple Watch: Ride, Sing, Train, Date, Sprinkle and Cycle. Online on the Apple YouTube channel and at apple.com/watch/films, the six films present simple scenarios over simple backdrops with catchy music and clear tag lines. Actress Lake Bell and tattoo artist Scott Campbell dance together in “Date”, reassured by a message from their babysitter. “Never miss a message”. A young man sings a message to his girlfriend. “Text your heart out”. A boxer checks his heart beat during training. “Track every beat”. A little girl’s dropped ice-cream is replaced with ease. “An easy way to pay”. A cyclist checks her exercise statistics. “Enjoy the ride”. A woman on a scooter consults Siri for directions. “Right this way”.
The Apple Watch films were developed at TBWA\\Media Arts Lab.
Music for Train is “Shimmy Shimmy Ya” by El Michels Affair. Music for Sprinkle is “Dorothy (Original Mix)” by Polo & Pan. Music for Date is “Oogum Boogum” by Brenton Wood. Music for Ride is “Nous étions deus” by La Femme. Music for Cycle is “Yeah Yeah Yeah” by Jax Jones.