Apple iPhone in India Wedding Ad
Apple’s distribution agency in India, Ingram Micro, has released a television commercial promoting EMI (equated monthly instalments) deals on the India market, set in a colourful wedding scene. The commercial follows a bridegroom and bride each using an iPhone 6 to keep in touch on the day of their wedding. iMessage and FacetTime apps are used, but the bride is careful never to show her face until turning up in person. The voiceover at the end: “We know how hard it is to wait for something special. Which is why we offer the iPhone 6 on easy EMI.”
The Apple iPhone in India campaign was developed at Leo Burnett India, Mumbai, by chief creative officer Raj Deepak Das, executive vice president Ravpreet Ganesh, chief creative officer Raj Deepak Das and creative director Sudhir Das.
Filming was shot by director Vikramaditya Motwane via Red Ice Films, Mumbai, with executive producer Gary Grewal, producers Vandana Singh, Shonali Sarda, music director Alokananda Dasgupta, director of photography Siddharth Diwan, casting director Mukesh Chhabra, art director Aditya Kanwar, line producer Dilip Sahoo, DA Hardik Kalakar, 1st Assistant Director Abhijeet Chhabra, 2nd Assistant Director Shreedha Patel, costume stylist Ashima Belapurkar, production managers Somnath, Nilesh, Animesh and Sumit, hair/make up stylists Hamid Sheikh (bride) and Sanjay Patni, offline editor Gautmik, Niles, Rithesh Rai and Hiren Shanishara, colourist Naveen Shetty, sound engineer Rahul Joshi and post supervisor Balkrishna Kirte.
Sound and music were produced at Riversound, Mumbai.