Android Friends Furever
Google is promoting the diversity of devices using the Android operating system with “Friends Forever”, a new addition to the “Be together. Not the same” advertising campaign. In contrast to Apple’s IOS program, Google works with Samsung, HTC, LG and other companies. The 60 second Friends Forever video patches together cute scenes of animals many would consider incompatible playing together. The campaign includes a set of five “Android BFFs” 5 second videos on the Android YouTube channel.
The Friends Forever includes footage of Bubbles, a 9,000-pound elephant, and Bella, a Labrador retriever, at the Myrtle Beach Safari in South Carolina, Suryia the orangutan and Roscoe the Bluetick hound at The Institute of Greatly Endangered and Rare Species (TIGERS) in Myrtle Beach. A cat feeding ducklings, English bulldog Hugo with white lion cub Igor at Seaview Park, South Africa, Baby rhino Roger with his sheep friend Skaap, an elephant and a sheep in Shamwari Game Reserve, Queenie feeding spaghetti to Malamute dog Kenzie, Dexter and Gizmo escaping the kitchen, a Black Bear named Baloo and his best friends Leo the lion and Shere-Khan, a 12 year old Bengal Tiger, Pippin the Deer and Kate the Great Dane, a hyrax riding a tortoise at the Caldwell Zoo in Tyler, Texas, and a dolphin and dog swimming together.
The Android Friends Furever campaign was developed at Droga5 New York.
Editing was done at Friendshop by editor Ben Suenaga, executive producer Melissa Mapes and producer Garrett Crabb.
Music is “Oo-de-lally,” a classic track from Disney’s 1973 animated film “Robin Hood,” by Roger Miller.