Amnesty Australia Syria connections
Amnesty Australia is pushing for human rights for people in Syria with an integrated advertising campaign contrasting life in suburban Australia and Syria. “There’s no such thing as a simple task for those struggling to survive in Syria.” Viewers are encouraged to take action by signing a petition at amnesty.org.au/safe-syria and donating to Amnesty’s work in Syria at amnesty.org.au/surviving-syria. The video has has over 16 million views since its launch on the Amnesty Australia Facebook page on December 14.
The Safe Home for People in Syria concept was developed at Longtail by creatives Shaun Thomson, Tom Bradbeer, Josh Edge, Rikki Burns, account team Tyson Knowles and Lisa Moroney working with Amnesty digital fundrasing manager Eddie O’Laughlin and supporter acquisition manager Jeremy Bennet.