American Express Journey Never Stops
American Express has launched “The Journey Never Stops”, an advertising campaign run during television coverage of the 2015 Academy Awards. Aretha Franklin, Natalie Young, Nick Woodman and Mindy Kaling share their journeys to success and the road they traveled to get them there. We are all on journeys. The visionaries. The underdogs. The artists. The long shots. The homegrown heroes who make every day a little better. Amex has posted 30 second, 60 second and 90 second versions of each commercial on their YouTube channel, along with a two-minute Anthem collation of all four stories.
“While many associated American Express with achievement or having arrived at success, Card Members know that American Express is really about supporting them along their journey to what they define as success, as they persevere in what’s truly valuable. That even in the face of failure, they find the grit and determination to take that next step on their journey and pursue that next goal.”
Mindy Kaling talks about her journey in her career as an actress in Hollywood and challenging the status quo. Aretha Franklin reflects on her journey from the days of being a shy church singer, to international acclaim as the undisputed, “Queen of Soul.” Natalie Young on her struggles and her journey to rebuild her life, her confidence, and a successful restaurant, Eat, in downtown Las Vegas. Nick Woodman talks about his journey to creating GoPro from his first failed tech endeavor to what he learned from the experience.
The American Express Journey Never Stops campaign was developed at Ogilvy North America, New York, by chief creative officer Steve Simpson, group creative directors Michael Paterson and Ryan Wagman, director of content production Jenny Gadd, director of business affairs Samantha Norvin, senior producer Ruben Mercadal, assistant producer Nick Bourne, music producer Michael Freeman, managing director Michael Craig, executive group account director Aaron Kennedy, account supervisor Caitlin Whalen, project manager Katie Harrigan.
Archive and clearance research was by Nickerson Research.
Editing was done at Lost Planet Editorial by graphics editors Reggie Butler, Andre Sam, assistant editors Kenji Yamauchi, Ben Rodriguez, Sam Ommen, Kyle Grandmaison, executive producer Krystn Wagenberg and senior producer Casey Cayko.
Sound was mixed at Sonic Union by Steve Rosen.