Adidas #OriginalSuperstar on fame stereotypes
Adidas is promoting its Originals Superstar shoe with #OriginalSuperstar, an advertising campaign in which superstars talk about superstardom being something different to fame. Footballer David Beckham, singer/songwriter Pharrell Williams, singer/songwriter Rita Ora and basketball player Damian Lillard share their thoughts on what being a superstar is and isn’t. Is it having a stylist, having everyone know you by your first name, people reading about what you had for breakfast? The campaign includes print ads of the celebrities redefining the superstar concept along with short films and photographs on the adidas Originals Instagram page.
The Adidas #OriginalSuperstar campaign was developed at Johannes Leonardo by chief creative officer Jan Jacobs and Leo Premutico, executive creative directors Tom Martin and Julian Schreiber, creative director Ferdinando Verderi, creatives Matt Edwards and Wes Phelan, business director Carter Collins, broadcast executive producer Cedric Gairard, print executive producer Maria Perez, integrated producer Peisin Yang Lazo, strategist Jennifer Colman, designers Andrea Gustafson, David Kerr and Annette Lay, account director Sam McCallum and account executive Gulru Soylu.
Filming was shot by director Karim Huu Do via Caviar with director of photography Mattias Montero, executive producers Jasper Thomlinson, Michael Sagol and Kim Dellara, head of production Kelly Bowen, producer Richard Weager, production designers Mark Snelgrove and Mikey Hollywood and head of production Kelly Bowen.
Photography was by Josh Olins, with hair stylist Chris Appleton and make up artist Kathy Jeung.