adidas create your own game
adidas has launched “Create your own game”, a commercial connecting the sports brand sponsorship of soccer stars with the emergence of amateur football. While everyone else is content with simply idolizing their sport heroes, the next wave of creators are busy creating their own game. Adidas empowers athletes to take their heroes off the pedestal and do their own thing. Leo Messi’s brilliance and curling free kicks. Gareth Bale’s dribbling and unstoppable speed. Thomas Müller’s finishing and killer touch. James Rodríguez’s control and golden technique. Mesut Özil’s vision and perfect pass. That’s their game, but what’s yours? The game played on streets, pitches and parks across the world is about making your own impact, about seeing what you want and taking it. Learn how to play like your heroes, but then go out and create something new.
“The game of soccer has changed and we want to celebrate the new, the different, the rule makers and innovators,” Eric Liedtke, Adidas board member responsible for global brands, said in a statement. “‘Create Your Own Game’ is a compelling concept, inspiring the creators of today to push the game forward. It encapsulates the brand’s vision that is relevant to all sports and athletes and encourages creators to think differently, take inspiration from heroes, but ultimately create their own game.”
The new ad is part of the next phase of the Sport15 campaign, which Adidas launched in February with former agency 180 L.A.
The adidas Create Your Own Game ad was developed at 72andSunny by chief creative officer Glenn Cole, executive creative director Jason Norcross, group creative director Gui Borchert, senior writer Jack Jensen, designer Gerardo Oritz, executive producer Sam Baerwald, senior producers Laura Ferguson and Chris Kyriakos, junior producer Michael Quinones, group brand director James Stephens, brand director Matt Rohmer, senior brand manager Ryan Warner and brand coordinator Megan Russell, working with adidas Global Football VP, Global Communications Ryan Morlan, senior director of global communications Lia Vakoutis, senior producer Kristin Mellqvist, director of brand communications Flo Alt and senior producer Penny Pijnenburg.