WWF Earth Hour Candles
WWF Philippines and Leo Burnett Manila have won recognition for their Earth Hour 2013 print and poster advertising campaign. The simple act of switching off and lighting a candle on Earth Hour has a clear impact on the environment. These posters had actual beeswax candles painstakingly melted onto them to simulate an iceberg, a tree and coral as life sanctuaries. The Iceberg ad (Polar Bear) has won Gold for Print at the 2014 Clio Awards.
The WWF Earth Hour Candles campaign was developed at Leo Burnett Manila, Makati, by chief creative officer/copywriter Raoul Panes, creative director/copywriter Alvin Tecson, creative director/art director Carl Urgino, art director Carlo Cruz, illustrator Robert Perez, photographer Ginnie Arambulo, producer May Dalisay, art buyer Lei Gempesaw, account supervisor Banksy Fermin and account executive JM Miranda. Production was by Studio 58, Makati City.