W+K Christmas Card from Recycled Trees
Wieden+Kennedy London has transformed abandoned Christmas trees from 2013 into agency the W+K Christmas Card for 2014. Creatives Jason Scott and Joris Philippart collected abandoned trees from the agency’s neighbourhood a year ago, before chipping the wood outside the agency office. Wood chips were turned into paper at the world’s oldest mechanised paper mill, Frogmore Paper Mill. A simple but eye-catching recyling-inspired tree design was screen printed on the front of each card, with a shiny golden star added for class. The W+K London office has been turned into a shop selling the cards, and there is also a limited amount available to buy online at wklondon.com/ChristmasCards. All proceeds from card sales will be donated to Trees For Cities. Each A6 card comes with its own recycled transparent envelope.