What I See for Special Olympics
Procter & Gamble is promoting sponsorship of the Special Olympics with “What I See”, a television commercial featuring athlete Molly Hincka. Molly’s mom did what any mother would do — she never gave up on her child. In honor of Mother’s Day, P&G will be matching Special Olympics donations, up to $200K, through June 1. Give at specialolympics.org/mom.
The Special Olympics campaign was developed at Wieden + Kennedy Portland by executive creative directors Mark Fitzloff and Susan Hoffman, creative directors Karl Lieberman and Danielle Flagg, copywriter Tatum Shaw, art director Ken Meyer, producer Jennifer Fiske, agency executive producer Ben Grylewicz.
Editor was Kyle Valenta at Joint Editorial with producer Shelli Jury and executive producer Patty Brebner.
Photo retcouching was by Amy Corcoran.
Tagged: A52, Anonymous Content, Brand New School, Joint Editorial, Lime Studios, Malcolm Venville, Stimmung, Wieden+Kennedy, Dion Beebe, Mark Fitzloff, Susan Hoffman, Tatum Shaw, Karl Lieberman, Danielle Flagg, Ken Meyer