We don’t want you here in Israel and Palestine
Palestinian Israeli Bereaved Families for Peace also known as The Parents Circle Families Forum (PCFF) is running “We Don’t Want You Here”, an online advertising campaign calling for peace. The film features Palestinian and Israeli residents who have lost a close family member to the conflict between the two nations. The PCFF operates under the principle that a process of reconciliation is a prerequisite for achieving a sustained peace.
Since its inception in 1995, The Parents Circle- Families Forum has played a crucial role in spearheading the reconciliation process between Israelis and Palestinians. The PCFF now has hundreds of members, half Palestinian and half Israeli, who have all lost immediate family due to the conflict.
The We Don’t Want You Here campaign was developed at BBR Saatchi & Saatchi Israel by copywriter/VP production Dorit Gvili, art director Yuval Tzuckerman, and producer Bosmat Marmarely.