Volkswagen Mates Rates Koalas
Volkswagen Group Australia is running Volksfest Mate Rates, a retail advertising campaign highlighting car brand’s annual Spring sale in partnership with Curumbin Wildlife Sanctuary. Online at volkswagenaustralia.com.au/materates, the television, digital and social campaign uses the Koala mating season to put the spotlight on a range of driveaway deals. Volksfest in 2014 is all about mate rates and will be on until two of Currumbin Wildlife Sanctuary’s cuddly koalas, Trevor and Irene, make a family or November 30 arrives – whichever comes first.
The Volkswagen Mates Rate campaign was developed at DDB Sydney by chief creative officer Toby Talbot, executive creative director Dylan Harrison, creative partner Noah Regan, senior creative Matt Chandler, senior creative Ben Pearce, head of broadcast Brenden Johnson, agency producer Tamsyn Roach, managing director Nicole Taylor, group business director Duncan Stevens, business director Mick Colgan, and business manager Samantha Russo, at Tribal DDB Sydney by creative technology director Shaun O’Connor, digital producers Sarah Hetherington and Rob Pignone, user experience designer Justin Hoyer, digital designer Carl Fraunschiel, and at Mango Sydney by senior sponsorship director Ben Greenslade and senior business director for corporate communications Tina Alldis, working with Volkswagen Group Australia general marketing manager Ben Wilks, brand communications manager Loren Elsegood and marketing specialist Julie Scarff.
Media was handled at Mediacom.