Visa Samba of the World Cup

Visa, one of the official partners in the 2014 FIFA World Cup, is running “Samba of the World”, a digital campaign filmed in each of the 32 qualified countries. Every country has its own Samba, its own joy, its own way of dancing with a football. And since every dance needs a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to show the world how their nation celebrates the FIFA World Cup. The result is The Samba of the World, a spirited journey around the globe. Visitors to the Visa World Cup site are able to get to know each country’s unique way of celebrating, including regional dance moves, food enjoyed by fans on match days, the type of gear they wear, even their country’s football rituals and history.

Visa Samba of the World

Select each country’s flag at the Visa World Cup site, worldcup.visa.com, to jump between all 32 films. Or go straight to The Samba of the World YouTube playlist. Featured here are Brazil, USA, Australia, Nigeria, Ghana, Iran, Cameroon, Côte d’Ivoire, Uruguay, Chile, Portugal, and Korea.












The Visa site also has a Teletransporter that, using your webcam, puts you in some classically World Cup situations like taking a selfie with Zidane and Cannavaro, giving rubdowns to players, and doing Higuita’s unmistakable scorpion save. New templates are being added as the tournament progresses, allowing fans to take part in the matches’ most talked about moments.

Visa Teletransporter Site

Visa Samba Credits

The Samba of The World campaign was developed at AKQA, Sao Paulo, by creative directors Hugo Veiga, Diego Machado, art directors Daniel Soares, Cloves Menezes, designer Tim McCracken, copywriter Josh Kobrin, producer Amy Yvonne Yu, UX designer Emma Lawler, developers Mayo Tobita, Hiro Yamane, Richard Tirta, account directors Cristiano Alburritel, Ricky Schramm.

Adviser to directors was Saman Kesh at Skunk.

Music was produced at COPILOT Strategic Music + Sound by directors Jason Menkes and Ravi Krishnaswami.

GLOBAL
Film Director: Saman Kesh
Music: Jason Menkes and Ravi Krishnaswami from COPILOT Strategic Music + Sound

ALGERIA
Film Director: Amine Hattou
Music: Akim El Sikameya

ARGENTINA
Film Director: Hernan Corera
Music: Didi Gutman

AUSTRALIA
Film Director: Marc Furmie
Music: Kamerunga & friends

BELGIUM
Film Director: Leonardo van Dijl
Music: BLEU NUIT – Benoît Pirson

BOSNIA AND HERZEGOVINA
Film Director: Haris Pasovic
Music: Zana Messia

BRAZIL
Film Director: Marco Leitao and Juliana Curi
Music: Satelite Audio

CHILE
Film Director: Vincent Rogers
Music: James H. Frazier

CÔTE D’IVOIRE
Film Director: Fofana
Music: Denis D. Lactif

CAMEROON
Film Director: Aristide
Music: Sally Nyolo

COLOMBIA
Film Director: Augusto Castillo
Music: Palenke Soultribe

COSTA RICA
Film Director: Maria Jorda
Music: Ojos de Buey

CROATIA
Film Director: Petar Oreskovic
Music: Davor Hercog

ECUADOR
Film Director: Camilo Coba
Music: Lamine Fellah

ENGLAND
Film Director: Markus Lundqvist
Music: Olly Bridgewater

SPAIN
Film Director: Fabrio Rossetti
Music: Iván Llopis

FRANCE
Film Director: Nathan Besse
Music: Paris Combo

GERMANY
Film Director: Clemens Purner
Music: Metatechnik

GHANA
Film Director: Emmanuel Mensah Agyapong
Music: Appietus

GREECE
Film Director: Vogel Bolanos
Music: Mike Stoupakis

HONDURAS
Film Director: Cesar Hernandez
Music: Ivan Duran

IRAN
Film Director: Sasha Nathwani
Music: Mona Kayhan

ITALY
Film Director: Edoardo Lugari
Music: JoyCut

JAPAN
Film Director: Mackenzie Sheppard
Music: Kenji Ichiyanagi

KOREA REPUBLIC
Artist: Sam Flores
Music: Wen-Kai Ying

MEXICO
Film Director: Sergio Granados
Music: Gustavo Naranjo

NETHERLANDS
Film Director: Hugo Keijzer
Music: Freshbeat

NIGERIA
Film Director: Paul Gais
Music: Pheelz

PORTUGAL
Film Director: Augusto Fraga
Music: Diabo na Cruz

RUSSIA
Film Director: Egor Abramenko
Music: Ellina Graypel

SWITZERLAND
Film Director: Ramon & Pedro
Music: Brian Bendahan

URUGUAY
Film Director: Fede Muse
Music: Martin Fuks

USA
Film Director: Greg Brunkala
Music: John Beltran