UNICEF and Qantas Redeem 5 Cent Pieces
UNICEF and Qantas are running “5 Fund”, an Australian campaign designed to inspire a nation to turn something that they think is practically useless, the 5c piece, into the most powerful coin in the world. To the average Aussie a 5 cent piece is seen as almost useless. Every day it’s simply discarded and left behind. Some would even go as far as to say the 5c piece is becoming more of a hassle to carry around than to have as a valuable piece of currency. To a child in a far off land, that same 5 cent piece is immensely powerful, and has the ability to supply clean drinking water for two days. Launched in May on 5Fund.org.au, the campaign is running on board Qantas flights, through print and online. It also has touch points at all domestic terminals across Australia.
The Fund 5 campaign was developed at Iris Worldwide Sydney by executive creative director Mike Spirkovski, creative group head James Griffiths, senior copywriter Phil Shearer, copywriter Daniel Miller, creative services manager Roger Dore, managing director Penny Dixon, group account director Jarrod Brennan, account manager Kym Lawson, account executive Courtney Borg, regional planning director Dan Pankraz, head of digital Darren Collins, senior designer David Fleming, working with UNICEF Australia Head of Corporate Partnerships JP Zwinkels, corporate partnerships manager Sally Roberts, corporate partnerships executive Marinke Kat and corporate partnerships executive Eammon Bryant.
Post production was done at Heckler by executive producer Will Alexander, executive creative director Garry Jacques, VFX supervisor Mick Watson, VFX producer Samantha Daley, VFX coordinator Tyrone Estephan, head of lighting Bryn Morrow, lighting director Albert Susantio, modeller Sina Rahimpour, animator Jialing Zhang, lead compositor Mark Kwanten, compositor Tim Parsons and online editor Maxence Peillon.
Audio production and sound design was done at Nylon Studios by sound designer Nathaniel Joyce and senior producer Tanya Carswell. Voice talent is Felix Williamson. Music, “Blood” by The Middle East, was licensed at Music Mill by Donna Fitzhenry and Nicole McCarthy.
Design and branding was by David Rees and Rich Smalley.