Trivial Pursuit in Print Puzzles
Trivial Pursuit the Hasbro board game, is presented in a series of seven print and outdoor advertisements from DDB Paris, each using an empty category wedge to evoke the game’s test of general knowledge. What’s the name of Great Pyramid of Giza? Who appears on Mount Rushmore with George Washington, Thomas Jefferson and Abraham Lincoln? Name the major character in the 1933 film directed by Merian C. Cooper and Ernest B. Schoedsack. Who was the first person to be photographed on the moon? What was the highest grossing film of the 1980s? The Norwegian word for dog provided the inspiration for the name of which cartoon character? Whose face appears on the US one dollar bill? The campaign won recognition at the French Club de DA in 2013, a Gold Outdoor Lion at Cannes 2014, and has now been shortlisted for Print at the 2014 Clio Awards.
The Trivial Pursuit campaign (Kheops, Roosevelt, King Kong, Aldrin, ET, Snoopy, Washington) was developed at DDB Paris, Paris by executive creative director Alexandre Hervé, copywriter Jean-François Bouchet, art director Emmanuel Courteau, account supervisor Marie-Laure Dangeon working with Hasbro marketing director Christine Pagani.