The Most Important “Sexy” Model Video Ever
Save The Children USA has released “The Most Important Sexy Model Video Ever”, a video using sex appeal to expose the pressing needs of mothers in war-torn countries and urge social media users to take action. Twelve New York City fashion models were invited to shoot a sexy commercial, only to discover that their script would include sobering facts about the plight of children across the world. The advert, time to coincide with Mothers’ Day, has been released in conjunction with Save The Children’s 15th annual issue of State of the World’s Mothers (#SOWM) report, which among other things identifies the best and worst places in the world to be a mother.
“Beyond the Mother’s Day flowers and the brunches for the moms in our own lives, we want people to do something for mothers who are facing extreme challenges every day,” said Carolyn Miles, Save the Children president and CEO. “That’s why we set out to create a video that will not only grab people’s attention, but also get them to act. We know that talking about mothers and babies struggling to survive during war and disaster isn’t sexy. But that doesn’t mean we shouldn’t be doing something about it.”
Earlier this spring, Save the Children gained tremendous traction with its “Most Shocking Second A Day” video, which looked at the effects of the conflict in Syria on children. The dramatic video was released at the three-year mark of the conflict and generated nearly 25 million views in the first week.
The Most Important “Sexy” Model Video Ever was written and directed by Josh Ruben and Vincent Peone (Josh + Vince), part of the founding content team for the CollegeHumor Originals, and produced at Big Block Live, a division of Big Block Entertainment, New York. Editor was Alex Amoling.
Clothing design was provided by Gentry, Samantha Pleet, Paper Denim & Cloth, People’s Revolution, Element Eden.