The Johnson & Johnson Baby Welcome Symphony
Johnson & Johnson in Brazil celebrated Mother’s Day this year with “The Welcome Symphony” (Sinfonia da Vida), a video art project directed by Jarbas Agnelli. Three mothers were offered an extra insight into the ultrasound scans of their yet-to-be-born babies. Albert Einstein Hospital doctor Andrea de Barros, physicist/mathematician Paul Bedaque and composer/conductor Jarbas Agnelli collaborated to produce an orchestral work based on the growth chart produced by the scans.
The Welcome Symphony concept was developed at DDB Brasil by executive creative director Marco Versolato, creative directors Leo Macias and Zico Farina, creatives Samyr Souen and Ricardo Salgado, account team Marcelo Passos, Fernanda Marin, Laura Tieppo, Analyse Reis, planners Laura Chiavone, Valter Bombonato, planners Adrian Ferguson, Fabiana Manfredi, Juliana Silvestrini.