The Johnson & Johnson Baby Welcome Symphony

Johnson & Johnson in Brazil celebrated Mother’s Day this year with “The Welcome Symphony” (Sinfonia da Vida), a video art project directed by Jarbas Agnelli. Three mothers were offered an extra insight into the ultrasound scans of their yet-to-be-born babies. Albert Einstein Hospital doctor Andrea de Barros, physicist/mathematician Paul Bedaque and composer/conductor Jarbas Agnelli collaborated to produce an orchestral work based on the growth chart produced by the scans.

Welcome Symphony Notes

Welcome Symphony Notes

Welcome Symphony Notes

Credits

The Welcome Symphony concept was developed at DDB Brasil.

Filming was shot by director Jarbas Agnelli via AD Studio.