The Honda Handmade Series: First DIY Honda Car

Honda’s April 1 offering for 2014 includes the launch of the 2015 Fit Kit, the first ever DIY car from Honda. In the spirit of handcrafted culture, the Fit Kit enables handcrafters to build the all-new 2015 Fit hatchback in their own home. The campaign features Vanessa and Caleb, a couple that takes great satisfaction in making things themselves. It’s all online at

Honda DIY Couple

“With over 180,000 mechanical parts shipped to your door, the Honda Fit Kit is a challenge for the most talented and adroit of the handcrafted movement. A chance to assemble the revolutionary aerodynamic body or fuse together the 6-speed manual transmission piece by piece. The Fit Kit owner should be a tinkerer par excellence with a solid understanding of electronics to power up the Bluetooth® connectivity and leading industry safety features like LaneWatch™. Ideally, someone with a knack for propulsion to build the i-VTEC® engine and strong sense of interior design to lay out the 52.7 cubic feet of cargo space [1] with the Honda-exclusive Magic Seat®.”

Honda FitKit Build Something Special
Honda Genuine Parts Boxes

Filed under: Commercials, Honda