The Flower Effect
The Flower Effect is an online film showing the effect that flowers can have on people, made by Amsterdam creative agency Kingsday for the Flower Council of Holland. The film is directed by young Dutch talent Basha de Bruijn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. Only the two main characters, Sophie en Paul are acting, everyone else in the film are real people – so their reactions are genuine. The campaign, focused on Western European markets, is online at funnyhowflowersdothat.co.uk, Lajoiedesfleurs.fr and Tollwasblumenmachen.de
The Flower Council of Holland is the worldwide marketing arm of the cut flower and houseplant industry of the Netherlands.
The Flower Effect film was created at Kingsday.
Media was handled by Universal Media.