The day I visited my son
“The Day I Visited My Son”, a short film produced for Procter & Gamble brand Comfort, has won Grand Prix for Film Craft at the 2014 Spikes Asia awards. Mothers put themselves under a lot of pressure to be a good mom. To show them they shouldn’t worry about being perfect, P&G commissioned a film about two real mothers: The mother of an Astronaut and the mother of a prisoner. Australian film director Damon Cameron captured their emotions on their way to see their sons, without revealing who was the mother of which son. The viewer is left guessing. Whatever the circumstances, no one can tell the difference between two mother’s love.
The Day I Visited My Son film was developed at Ogilvy Singapore by chief creative officer Eugene Cheong, executive creative director Nicolas Courant, global executive creative director Andre Laurentino, art director John John Skoog, copywriter Fabio Montero, managing partner Rahul Gupta, planning director Owen Dowling, agency producer Justine Hazlett, and at Ogilvy London by global managing partner Mel White, business director Loren Lourens, working with Unilever global brand VP Yves Geisenberger and global brand director Shuchi Suri.
Music is “Keep Me Warm” by Tom Rosenthal & Alex Brenchley.