Thai Life Insurance Unsung Hero Warms Hearts
Thai Life Insurance has produced a new inspiring heart warming commercial, “Unsung Hero”, encouraging viewers to reflect on what’s really important in life. A young man living in the city interacts with those he meets in a spirit of generosity and compassion, without expecting recognition or reward. And yet he does discover something of the good life in the process, seeing changes in his community through a growing plant, a young girl seeking an education, a hungry dog in search of a friend. The video is featured on the microsite, thaigoodstories.com, in which a new story is featured each day of the month.
Ever wondered what we want exactly in life? Why do some people have plenty of money and still no joy. This clip is not the answer but it may be a starting point for you to do something, to find the answer yourself.
The Unsung Hero ad was developed at Ogilvy Thailand, Bangkok, by chief creative officer Korn Tepintarapiraksa, senior copywriter Rudee Surapongraktrakool, managing director Phawit Chitrakorn, group communications director Thitima Liangpanich, communications managers Pranpreeya Arunjindatrakul and Morrakot Rieanthong, head of strategic planning unit Vanich Jirasuwankij, strategic planning director Nuntaporn Laoruangroj, strategic planner Chanya Sutthienkul and producer Yuthapong Varanukrohchoke.