Sony Bravia Ice Bubbles
Sony is promoting the Sony Bravia 4K Ultra HD television with Sony Bravia Ice Bubbles, a commercial featuring frozen bubbles filmed in 4K (four times the detail of normal HD). The commercial sets out to capture the natural phenomenon and hypnotic beauty of blown bubbles freezing as they hit icy temperatures. The film is set in the snowy forests near Whistler, Canada, and records the bubbles in 4K showing four times the detail of HD, so viewers can see the crystal-like structures of ice form in beautiful patterns across the surface of the bubbles before they shatter in stunning clarity. The TV, cinema, OOO, press, digital and search campaign will run on air from 1st November until the end of December 2014, pointing to the 4K Sony landing page 4k.sony.co.uk. The YouTube video can be viewed in 4K resolution (2160 pixels).
The Sony Bravia Ice Bubbles campaign was developed at Adam&Eve/DDB London by creative directors Ben Tollett, Ben Priest, Emer Stamp, copywriter Frances Leach, art director Chris Bowsher, planner Toby Harrison and agency producer Matt Craigie.
Media was handled at Mediacom.
Editing was by Ben Campbell at Cut + Run.
Post production was done at MPC London by VFX producer Sarah Walsh, VFX supervisors Grant White and Hugo Saunders, colourist Jean-Clément Soret and colour grade producer Ellora Chowdhury.
Audio post production was done at 750mph.
Music is “Diamonds”, written by Rihanna and performed here by Josef Salvat. The Sony Music recording artist, whose debut EP ‘In Your Prime’ was released on Colombia Records on 22nd September to critical acclaim, relished the opportunity to cover the song.