Social Networks and Browsers as People

Vanichi Magazine has partnered with Los Angeles-based photographer Viktorija Pashuta to create a sequel to her photography series, ‘What If Girls Were Internet Browsers’. The new project, “What If Guys Were Social Networks“, is a concept fashion photo shoot that pictorially answers the question: “What would popular social networks look like, if they were actually human?” Viktorija explains, “With the age of social media and its influence on everyday life, we feel its direct presence and the necessity to use these channels as our main source of communication and sharing of content. While socializing with friends, relatives, and colleagues online, the actual online platforms sort of become ‘alive.’ And then I thought: ‘What would happen if I tried to humanize well known social networks? The idea was not only to use the social media logos as a visual reference, but also to transfer their qualities and usability functions into human character portrayed through fashion.”

Viktorija Pashuta Social Networks

Viktorija writes about the creative inspiration behind the social network series.

“Even though they share very similar functions and features, each social network has its own character and style: Facebook is depicted as casual; Twitter as classic; Pinterest as creative; LinkedIn as business; Instagram as vintage; Flickr as artsy; Tumblr as hip; and Google+ as innovative. Combining the visual elements of the logos, I then cast the models that would carry the ‘spirit’ of the social platforms and represent their essence. It may be subjective, but this is exactly what I imagined the networks would look like if they stepped down from the computer screens into the streets. Working closely with wardrobe stylist Jordan Anthony Swain (who is also Editor-in-Chief of Vanichi Magazine, as well as the model featured as Instagram) – together we finalized these looks, making sure we didn’t overlook any important details to make these characters believable. Even their personalities somehow appeared to match the ‘soul’ of the networks: Tumblr (modelled by Daniel) was very hip and cool, Google+ (modeled by Taejung) was super energetic, and Facebook (modelled by Mazlow) – was a freshman out of high school.”

Viktorija Pashuta Browsers

Viktorija writes on her blog about the creative inspiration behind the “What if Girls Were Internet Browsers photography series.

“It required a lot of pre production and preparation since every Internet Browser had to have very specific elements, colors, features. As Juli one of my Facebook friends commented: Internet Explorer is all flashy, Firefox is sexy, Opera is elegant, Chrome is utilitarian and Safari – trendy/hip. Besides creating a visual resemblance based on the main colors, I have tried to reflect the style of each Internet browsers through the means of clothes, shoes, accessories, props and poses itself. ”

Viktorija Pashuta Chrome Girl

Viktorija Pashuta Firefox Girl

Viktorija Pashuta Explorer Girl

Viktorija Pashuta Opera Girl

Viktorija Pashuta Safari Girl

Viktorija Pashuta Vanichi Now Twitter

Viktorija Pashuta Vanichi Now Instagram

Viktorija Pashuta Vanichi Now Facebook

Viktorija Pashuta Vanichi Now Google

Viktorija Pashuta Vanichi Now Tumblr

Viktorija Pashuta Vanichi Now Pinterest

Viktorija Pashuta Vanichi Now Flickr

Viktorija Pashuta Vanichi Now Linkedin


The Vanichi Social Networks and Browsers photography series was developed by creative director and photographer Viktorija Pashuta, wardrobe stylist Chalia Young (Girls), wardrobe stylist Jordan Anthony Swain (Guys), Tre Major (Girls) hair stylist Barbara Yniguez (Guys), make up artists Tokiko Inoue and Heiddis Ros.

Social network models are Vu Nguyen (Twitter), Jordan Anthony Swain (Instagram), Mazlow Petosa (Facebook), Taejung Lee (Google+), Daniel Gibson (Tumblr), Adam Lee (Pinterest), Kenny Dean (Flickr), Skyler Yeast (Linkedin). Browser models are Kaylen Dao (Chrome), Brittany Ryan (Safari), Clancy McClain (Firefox), Tracy Acholonu (Opera), Polina Frantsena (Internet Explorer).

Filed under: Design, Photography