Sky Broadband has launched a new television commercial featuring actor Michael Caine, following on from previous adverts featuring Jenifer Aniston, Bruce Willis and Al Pacino. Sir Michael plays himself as a prospective buyer touring a lighthouse where the wifi signal just won’t stretch far enough. An astute estate agent outwits her partner and seals the deal by informing Sir Michael of Sky’s superior reach using a free wifi booster, while her bungling colleague hangs off the balcony searching for a better signal on Sir Michael’s tablet.
Jennifer Aniston is squatting in a British cafe way past closing time, due to her internet being out at home. The proprietors decide to get things sorted.
Bruce Willis storms into a broadband office complaining about the data limits on his account. When it’s suggested he choose between low resolution or small versions of his films, an enterprising fan points him in another direction.
English sports presenter Jeff Stelling storms into the same office to run a spoof on the Bruce Willis spot.
Two computer technicians arrive at Pacino’s country residence to fix his computer. Pacino stands atop his grand piano practicing his golf shots while trying to listen to Italian opera on his laptop. Sky Fibre is suggested as the answer to his problems.
The My Name Is campaign was developed at WCRS, London, by executive creative directors Simon Robinson and Leon Jaume, agency producer Sally Lipsius, account director Anna Covell, working with BSKYB group creative director Barry Skolnick, brand marketing controller Carli Farmer and brand director Lyssa McGowan.
Media was handled at Mediacom.