Western Australian film production company Perfectly Adequate has achieved viral success with their spoof television commercial, “Set Yourself Free”. Posed as the brand new commercial for the “Learn for Life Foundation of Western Australia”, the short film tells the story of a group of teenagers who duck out of school for an eventful tryst on the beach. The site, www.learnforlifewa.org.au, was set up by the production company to lend a level of credibility to the campaign, which has picked up over 13 million views on YouTube since January 29.
See also “It’s a Snap”, a comedy short film promoting the genuine Central Institute of Technology of Perth, featuring the two film directors Henry Inglis and Aaron McCann. The two directors met while studying film and television at CIT in 2002.
The Set Yourself Free film was developed at Perfectly Adequate by writer/director and editor Henry Inglis, writer/director Aaron McCann, producer Lauren Elliott, director of photography Denson Baker, practical FX artist Jeremy Shaw, digital FX artist Robert Woods, colourist Dominic Pearce and sound designer Xoe Baird.
Music is “Another Place”, written by Louise Inglis and performed by Renae Elliott.