Scrabble Power of Words

Ukraine agency Twiga and design studio Tough Slate Design have produced a set of four print advertisements for Scrabble, using digital manipulation to provide creative word plays. The fusion campaign puts the cat in caterpillar, the crow in crowbar, the pen in penguin and car in carrot. “The power of words”.

Scrabble Caterpillar

Scrabble Crowbar

Scrabble Penguin

Scrabble Carrot


The Scrabble Power of Words campaign was developed at Twiga, Kiev, Ukraine, by creative director/copywriter Slavik Fokin with art director/copywriter Dima Tsapko at Tough Slate Design.