Sarsons Fish & Chips on Fridays

Sarson’s, the British malt vinegar brand owned by Mizkan, has launched its first advertising campaign in ten years. The aim is to rekindle love for the British tradition of enjoying fish and chips on a Friday. Each print ad, Perfume, Pint and Bath, features Fish and Chip characters enjoying Sarson’s as an essential part of their preparation for a Friday night out. “All set for Friday Night. Cheers to Fridays. Get Ready It’s Friday.”

Sarson's Fish & Chips Perfume

Sarson's Fish & Chips Perfume

Sarson's Fish & Chips Bath


The Sarson’s Fish & Chips campaign was developed at mcgarrybowen London by executive creative directors Angus Macadam and Paul Jordan, art director Remco Graham, copywriter Richard Holmes and illustrator Paul Thurlby, design director Jim Bletsas, planner Nicole Rulka, group account director Robbie Black, account director Susan Lawlor.