Samsung Galaxy Takes Ice Bucket Challenge

Samsung Mobile UK has joined the ALS Ice Bucket Challenge with a YouTube video featuring the Samsung Galaxy S5. Amyotrophic lateral sclerosis, also known as Motor Neurone Disease and Lou Gehrig’s disease, has been connected with the Ice Bucket meme over the last month. Participants have ice cold water poured over themselves while challenging others to take up the challenge and/or donating funds to medical research. Samsung’s campaign challenges Apple’s iPhone, HTC’s One M8 and Lumia’s 930 to take up the challenge, and invites followers to support the UK based Motor Neurone Disease Association online at mndassociation.org

Samsung Galaxy Ice Bucket Challenge

The campaign was promoted on Samsung UK Twitter and Facebook sites on Friday August 22.

“Brr, Our #GS5 just took the #ALS #IceBucketChallenge in support of @MNDAssoc Are you up for the challenge? http://spr.ly/6013WPJD”

Samsung Galaxy Ice Bucket Challenge Twitter

Credits

The Samsung Ice Bucket Challenge campaign was developed at Cheil UK, London.

Filed under: Commercials, Samsung

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