Rosetta Stone Create a Smaller World
Rosetta Stone has just unveiled “Create a Smaller World”, a multi-platform advertising campaign encouraging millennials to learn a new language using online software. Every day, millions of people use a second language to make a happier, smarter, and more connected world. The multimedia campaign, online at rosettastone.com/smallerworld, includes TV, radio, print, digital marketing and social media. The :60 TV launch spot, directed by Young Replicant from Pulse Films, focuses on how learning a new language can help people form connections with others. The campaign will also be supported by a four-part web series developed in partnership with VICE, covering German, Spanish, English, French and English immersion experiences.
Germany is known for having particularly passionate soccer fans. (Or should we call them, “futball” fans?) Their passion grows exponentially during the World Cup. Which was evident when Rosetta Stone sent Colm, an American soccer player from NYU, to Berlin to watch the German vs U.S. World Cup game. Equipped with Rosetta Stone German, Colm quickly learned how to navigate the waters as a U.S. fan in a sea of German hooligans.
The Smaller World campaign was developed at Energy BBDO by chief creative officer Mark Taylor, creative director Jonathan Linder and associate creative director/copywriter Natalie Taylor, head of production Rowley Samuels, senior producer Elena Robinson, production business manager Zoe Grubbe,
Filming was shot by director Young Replicant via Pulse Films with producer Andy Scriven, executive producer Kira Carstensen and director of photography Jackson Hunt, working with Home Productions, Uruguay.
Editor was Daniel Luna at Union Editorial.
Sound was mixed at Stir Post by executive producer Mindy Verson.
Finishing was done at MPC LA by engineer Peter Erazmus.