Penguin Books Captured in Audio
Penguin Audio Books advertising campaign “Captured in Audio” continues to win awards, the latest including Gold for Print Technique for Moby Dick at the Clio Awards. Designed at Y&R Beijing the campaign features the brand’s iconic penguin holding a microphone in crafted classic illustrations and artistic drawings. Books covered in the series are Herman Melville’s Moby Dick, Bram Stoker’s Dracula, Mary Shelley’s Frankenstein, Cervante’s Don Quixote, Lewis Carroll’s Alice in Wonderland, Antony Befvor’s D-Day The Battle for Normandy, Roger Lancelyn’s Tales of the Greek Heroes, Arthur Conan Doyle’s The Adventures of Sharlock Holmes.
The Penguin Books Captured in Audio campaign was developed at Y&R Beijing by chief creative officer Nils Andersson, group creative director Ronnie Wu, creative director Chen Lei, associate creative director Gao Han, senior copywriter Zhang Wei, art directors Bruce Xie, Johnny Zhang, Jianjun Geng, Bruce Xie, Johnny Zhang, illustrators Jared Muralt (Moby Dick), Wylie Beckert (Alice), Zhang Weimang (Dracula), Mark Summers (Don Quixote), Richard Hello (Frankenstein), Nicolas Delort (D-Day), CEO Charles Sampson, senior studio manager Shi Jian.