Old Spice Getting Shaved in the Face

Procter & Gamble is promoting the new Old Spice partnership with Braun with “Get Shaved in the Face”, an off the wall commercial starring former NFL player Terry Crews. The brand now includes the Old Spice Hair Clipper, Beard & Head Trimmer, Wet & Dry Shave & Trim, and the Wet & Dry Shaver. Crews discovers himself as one of the hairs on his own face, ready to be shaved by one of the new devices.

Old Spice Get Shaved In The Face

See how saying “Goodbye forever — I hope to never see you again” to an old friend is so much easier now with the new Old Spice face-shaving machines.

Old Spice Get Shaved In The Face

Old Spice Get Shaved In The Face

Old Spice Get Shaved In The Face

Old Spice Get Shaved In The Face

Old Spice Get Shaved In The Face

Old Spice Get Shaved In The Face

Credits

The Get Shaved in the Face ad was developed at Wieden + Kennedy, Portland, by creative directors Craig Allen and Jason Bagley, executive creative directors Susan Hoffman and Joe Staples, copywriter Andy Laugenour, art director Matt Sorrell, broadcast director Jennifer Hundis, director of broadcast production Ben Grylewicz, account team Georgina Gooley, Nick Pirtle, Michael Dalton and Jessica Monsey.

Filming, editing and visual effects were by Fatal Farm via Gifted Youth. Sound was mixed by Charlie Keating at Joint Editorial.