OK Go The Writing’s on The Wall
OK Go’s music video for “The Writing’s On The Wall” has won the Best Visual Effects award at the 2014 MTV Video Music Awards. Brooklyn-based production company 1stAveMachine and their experimental agency division SpecialGuest collaborated with OK Go members to create a one-take film focused on optical illusions. Drawing inspiration from artists like Georges Rousse and Felice Varini a large team in a Brooklyn warehouse used real time objects to create 4 minutes of fascination and pleasure.
OK Go released the music video on Youtube in June, along with a few behind-the-scenes videos. Seeing is believing.
Filming for the OK Go The Writing’s on The Wall music video was produced at 1st Ave Machine by directors Aaron Duffy (camera work), Damian Kulash (transitions), and Bob Partington (mechanics), executive producer Sam Penfold, SpecialGuest.tv executive producer Cheri Anderson, director of photography William Rexer, producer Garrett Fennelly, creative consultant Mary Fagot, production designer Ethan Tobman, wardrobe designer Ciera Wells.