OK Go I Won’t Let You Down
OK Go has partnered with Honda to launch the music video for “I Won’t Let You Down”, featuring the band riding UNI-CUB personal mobility devices along with Japanese school girl dancers and techno-pop trio Perfume. The video concept was inspired by the band’s visit to Robot Restaurant in Tokyo where girls in bikinis battle enormous Transformer-style robots, helped by Daft Punk-style storm troopers on Tron motorcycles. Japanese creative director Morihiro Harano and choreographer Air:Man worked with Kazuaki Seki (Perfume) and Damian Kulash, Jr (OK Go) to shoot band members and umbrella-wielding dancers carrying out Busby Berkeley inspired moves on a warehouse site in Chiba, near Tokyo. An octocopter camera drone ascending from the site was used to capture aerial views of yellow, green, red and blue geometric shapes, lyrics and faces below before panning out in silence to views of Tokyo. OK GO are hosting the video on iwontletyoudown.com, along with interviews, pre-visualisation video and information on the Honda UNI-CUB.
The OK Go I Won’t Let You Down campaign was developed at Mori Inc. by creative director Morihiro Harano, art director Jun Nishida, agency producers Shiro Miyamoto, Naoyuki Masuda, Misato Tachibana, film directors Kazuaki Seki (Perfume) and Damian Kulash, Jr (OK Go), cameraman Makoto Okuguchi, assistant director Hideaki Jinbo, lighting director Akiyoshi Irio, choreographer furitsukekagyou air:man, producer Mitsuru Yamamori, production manager Satoshi Miyata, grip Takashi Taniguchi, DIT Taito Oyama, multi-copter pilot Kenji Yasuda, stylist Kazuki Yunoki, hair stylist Asuka Fujio, sound operator Isao Yoshida, location coordinator Kyohei Kitamura, online editors Shunsuke Kakuuchi, Takashi Tanaka, colorist Shigeyuki Toriumi, translators Aiko Ishikawa, Ryuzo Tsutsui, Sumire Matsumura, UNI-CUB producers Kazuyuki Iwata, Hirokazu Hara, Shinichiro Kobashi, Makoto Hasegawa, mass games design and previsualization team Daisuke Sasaki, David Robert, Munechika Inudo, Yoshifumi Sadahara, Gilles Brossard, interactive team Ryo Tsukiji, Kousei Motoyoshi, Nobuaki Arikata, Kenshiro Nakashima, Junichi Arakawa, Masanobu Ishii, Yusuke Kitani, and making-of video director Makoto Kubota.