Nimble for the Unexpected
Australian loan company Nimble is running “Unexpected Happens”, a humorous advertising campaign promoting smart little loans. Three scenarios are presented in a series of television commercials: heavily pregnant men shopping for cots, tiny naked Germans having a sauna in a car engine bay, and a couple of duplicitous blokes dressed up as a pet dog. “It doesn’t matter how much we plan, the one thing we can count on is that unexpected things will happen. And it’s because unexpected happens, that Nimble offer smart little loans. We’ve created a new series of TV ads around this idea and had a bit of fun with it too. Visit us at www.nimble.com.au to find out more.”
The Unexpected Happens campaign was developed at Clemenger BBDO Brisbane by creative director Levi Slavin, associate creative directors Cristian Staal and Marianne Harvey, creatives Simon Vicars, Brett Colliver, Ben Polkinghorne, Scott Kelly, head of interactive David Smerdon, account director Lucy Flower, account coordinator Cassandra Williams and agency producer Georgia Martin, working with Nimble co-founders Greg Ellis and Sean Teahan, brand strategist Stirling Howland and marketing manager Johan Kriegbaum.
Post production was done at Method Studios by offline editor Peter Sciberras, colourist Edel Rafferty, Flame compositor Chris Betteridge, designer Brett Glover and producer Fiona Fry.
Sound was produced at Flagstaff Studios by sound designer Paul Le Couteur and producers Ceri Davies and Sal McManus.