Neil Patrick Harris not drinking Heineken Light
Heineken USA is running an advertising campaign featuring actor Neil Patrick Harris not drinking Heineken Light beer. Due to complicated self-imposed broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light, winner of the 2013 World Beer Championship’s Best Tasting Light Beer, in Heineken’s commercials. But trust us, if he did drink it, he would enjoy it tremendously, but not on camera.
The launch, online at BestTastingLight.com, will be supported through a mix of traditional and paid media, digital, PR, and experiential marketing. The brand will also carry out extensive sampling where legal with adults 21+.
The Neil Patrick Harris campaign was developed at Wieden+Kennedy, Portland, by executive creative directors Susan Hoffman and David Kolbusz, creative directors Eric Steele and Erik Norin, copywriters Nathaniel Lawlor, Maddison Bradley, Danny Gonzalez, Mike Vitiello, art directors Croix Gagnon, Jon Robbins, Zack Menna, David Suarez, Cory Everett, head of integrated production Nick Setounski, producers Orlee Tatarka, Jen Vladimirsky, assistant producer Kristen Johnson, strategist Kelly Lynn Wright, account team Patrick Cahill, Jacqueline Ventura, Syndey Lopes, business affairs leader Amber Lavender, project manager Sunjoo Ryou.
Editors were Geoff Hounsell (Out of Frame :15, Party :48), and Will Hasell (Director :60) at Arcade Edit, with assistant editor James Bird, post executive producer Sila Soyer, lead Flame artist John Starace, producer Fanny Cruz.
Colorist was Tim Masick at Company 3.
Sound was mixed at Heard City by sound mixer Evan Mangiamele.
Music, STYE337_29_Time_For_Swinging, was produced at Beyond Music.