Neil Patrick Harris not drinking Heineken Light
Heineken USA is running an advertising campaign featuring actor Neil Patrick Harris not drinking Heineken Light beer. Due to complicated broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light, winner of the 2013 World Beer Championship’s Best Tasting Light Beer, in Heineken’s commercials. But trust us, if he did drink it, he would enjoy it tremendously, but not on camera.
The launch, online at BestTastingLight.com, will be supported through a mix of traditional and paid media, digital, PR, and experiential marketing. The brand will also carry out extensive sampling where legal with adults 21+.
The Neil Patrick Harris campaign was developed at Wieden+Kennedy, Portland.