Mulberry Win Christmas
Mulberry, the UK luxury bag company, is running #WinChristmas, an integrated Christmas advertising campaign presenting a lighthearted approach to gift giving. A 90 second online film shows a young woman opening presents from her nearest and dearest, each new present trumping the one that preceded it. A portrait painted by her sister is immediately bettered by a (waving) puppy from her parents, only to in turn be trumped by a unicorn from her boyfriend. Just when it seems the bar can’t be raised any higher, grandma delivers the present to eclipse all presents – a Mulberry Bayswater bag (in Hibiscus pink, of course). The #WinChristmas campaign includes press, Facebook creatives, in-store window displays, visual merchandising, social competitions and a website app featuring a Christmas gift finder.
A spokesperson from Mulberry commented: “Finding the perfect Christmas gift for the ones you love is always a difficult task; we wanted to find a light-hearted way of reminding people that you can never go far wrong with Mulberry. Our new gift collection of bags and leather goods means there is a perfect gift for every taste and budget.”
The Mulberry Win Christmas campaign was developed at Adam&EveDDB by executive creative directors Ben Priest, Ben Tollet & Emer Stamp, creative directors Richard Brim & Daniel Fisher, copywriter Miles Carter, art director Sophie Knox, business director Paul Billingsley and account manager Olivia Chittenden.
Filming was shot by director Andy McLeod via Rattling Stick with producer Simon Sanderson. Editor was Jonnie Scarlett at The Quarry. Illustrations are by Harry Malt. Post production was by Big Buoy. Audio post production was by Wave Studios.
Music is “When It’s Christmas Time 5” (1792/41) David Tobin (PRS/BMI)/ Jeff Meegan (BMI) Charley Harrison (ASCAP), via Audio Network.