Misereor Social Swipe Posters
German relief organisation MISEREOR has been picking up financial support with the help of interactive posters mounted in airports in Hamburg and Amsterdam. With the help of Stripe.com Misereor invited pedestrians to donate two Euros to Miterer by swiping their credit cards through the ropes tying the hands of child in the Philippines, or cut a slice of bread from a loaf for a family in Peru. The reference on the credit card statement invites the donor to consider a more substantial financial commitment to the cause. The campaign has won Gold for Poster at the London International Awards.
The Misereor Social Swipe campaign was developed for Bischöfliches Hilfswerk MISEREOR at Kolle Rebbe, Hamburg, by group creative directors Rolf Leger and Oliver Ramm, executive creative director Sascha Hanke, copywriter Sarah Sommer, art director Nadine Nolting, art buyer Katha Sluyter, photographer Patrice Lange, interactive development team Felix Zielke and Sven Hoffmann, graphic artist Anne Schmücker, producer Martin Lühe, account supervisor Jan Kowalsky, account manager Britta Kronacher, working with Misereor PR team Michael Kleine and Elisabeth Kleffner.